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PHOTO PROVIDED The Bush and Bull Company operated a store at 43-47 W. Third St., Williamsport. “We are not selling, but almost giving away ladies capes and jackets,” reads a newspaper ad placed by the Bush & Bull Dry Goods store in 1896. The rise of department stores in the latter half of the 19th century was to contribute to some new life style choices for women. Women as customers Toward the end of the 19th century, ladies began to leave the protection of their homes to shop in establishments that offered merchandise in departments designed just for them. The Bush & Bull Company of Williamsport (originally known as Bush, Bull, and Diehle Company), which eventually expanded to 43-47 W. Third St., was one such store. This thriving business began in Easton in 1871. Plenty of advertising and good customer service were a recipe for success, and soon the store had spread to other cities, including Williamsport in 1884. A vast array of merchandise came from around the world, and s

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