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This week s Best Ad Jobs @ TheBestAdJobs com – Campaign Brief
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NESCAFÉ Reminds Australians and Kiwis That Any Time is a Great Time for a Quick Coffee Recharge
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Director Paul Butterworth Joins Infinity Squared For Exclusive Australian Representation
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By Ellen Shapiro
Opposing forces. On one side of the big game board of life: COVID-19, ever spreading with new surges and variants. On the other side: countries, cities, hotels, airlines and cruise lines, hoping to fit themselves into postpandemic travel plans or trying to entice us to make reservations and book now. Open a newspaper and read that Florida has nearly 20,000 new cases. Turn the page, and there’s an ad offering “a warm winter welcome” at the Breakers resort in Palm Beach, asking us to “take comfort in knowing that the highest standards of comprehensive health and safety precautions are in place to protect our team, guests and community.” Which message is more enticing, or less scary?
Infinity Squared has hired experienced senior producer Erin McBean as production director.
In McBean’s new role, she will work closely with the recently promoted associate EP, Charlie Billeh, and oversee all key production projects for the company.
An experienced writer, director and producer across documentary, advertising, podcast and film, McBean was most recently working as a producer for major clients including Tiger Beer, TK Maxx and Queensland State Library, as well as for Hyundai and Kia’s European trade show.
She has directed and produced a short documentary entitled Mother//Lover as part of the Screen Australia/WHIMN Doco 180 Initiative and worked as a producer in Germany for nine years across a number of notable clients including BMW and Volkswagen.