Australia s Seven West Media signs Google, Facebook deals after media law feud Toggle share menu
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Australia s Seven West Media signs Google, Facebook deals after media law feud
Australia passed legislation requiring Big Tech to pay for news generated by local media companies. (Photo: AFP/Denis Charlet)
03 May 2021 12:08PM (Updated:
03 May 2021 12:10PM) Share this content
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SYDNEY: Australian television and newspaper firm Seven West Media signed multi-year content deals with Facebook and Google as tough new media laws enabled the industry to secure new revenue sources and adapt to the Internet age.
The top-rating free-to-air broadcaster and publisher of Perth city s main metro daily said on Monday (May 3) that it would supply content for the Alphabet unit s News Showcase platform for five years and to a similar Facebook product for three. Terms of the deals were not disclosed.
By Byron Kaye SYDNEY (Reuters) - Australian television and newspaper firm Seven West Media Ltd signed multi-year content deals with Facebook Inc and Google as tough new media laws enabled the industry to secure new revenue sources and adapt to the internet age. The top-rating free-to-air broadcaster and publisher of Perth city s main metro daily said on Monday it would supply content for the Alphabet Inc unit s News Showcase platform for five years and to a similar Facebook product for three. Terms of the deals were not disclosed. The arrangements mean the U.S. Big Tech platforms are now committed to paying two of Australia s three largest traditional news outlets for content, marking an about turn just two months after they had vowed to quit the country over laws forcing them to pay for the links that drive traffic to their websites.
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The director of an Australian digital marketing solution provider has warned that the next update of iOS by Apple will affect local businesses who are running their own Facebook Ads, preventing the social media giant from gaining access to some user data unless the user approves of it.
Adam Boote, director of Digital and Growth at Australian firm Localsearch, said in a statement that the latest iOS update would be another whack for small and medium-sized businesses which were running their own Facebook Ads.
News Corp and Sky News reach pay deal with Facebook, weeks after media bargaining code became law
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News Corp says it has reached a multi-year agreement with Facebook that covers its major Australian mastheads.
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News Corp and Facebook have struck new pay deals for news in Australia, three weeks after the federal government passed laws that could force digital giants to help cover the costs of journalism.
Key points:
News Corp now has pay deals with Facebook, Google and Apple to provide access to journalism
Seven West Media is the only other major Australian media organisation to announce a pay deal with Facebook