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Industry welcomes new code of ethics for Digital Media, but implementation is key

Industry welcomes new code of ethics for Digital Media, but implementation is key
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Social media, OTT govt issues new rules -check details latest news

URL copied Fake news is a big concern, Union Minister Ravi Shankar Prasad said. Highlighting that the government welcomes criticism and the right to dissent, Law and Information and Technology Minister Ravi Shankar Prasad on Thursday said that the Centre is concerned over rampant abuse of platform as he laid down new rules for social media and OTT platforms. Social media platforms must have provision for voluntary verification of users, Prasad said, adding that media freedom absolute but with responsible behaviour. Fake news a big concern, he said. The government said OTT platforms like Netflix and Amazon Prime Video) would have to self-classify the content into five age-based categories - U (Universal), U/A 7+ (years), U/A 13+, U/A 16+, and A (Adult).

Govt tightens grip over OTT content, announces self-regulatory body

OTT platforms should self-classify the content into five age based categories - U (Universal), U/A, (people above 7 years), U/A above (13 years), U/A (above 16 years), and A (all the adults), said the government on Thursday while announcing guidelines for these platforms. Platforms would be required to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as A, it said. The publisher of online curated content would also be required to display the classification rating specific to each content or programme together with a content descriptor informing the user about the nature of the content, and advising on viewer description (if applicable) at the beginning of every programme enabling the user to make an informed decision, prior to watching the programme.

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