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Leading OTT players meet to discuss Govt s Code of Ethics for OTT & Digital Media
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Industry welcomes new code of ethics for Digital Media, but implementation is key
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OTT platforms should self-classify the content into five age based categories - U (Universal), U/A, (people above 7 years), U/A above (13 years), U/A (above 16 years), and A (all the adults), said the government on Thursday while announcing guidelines for these platforms. Platforms would be required to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as A, it said. The publisher of online curated content would also be required to display the classification rating specific to each content or programme together with a content descriptor informing the user about the nature of the content, and advising on viewer description (if applicable) at the beginning of every programme enabling the user to make an informed decision, prior to watching the programme.
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