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THE STANDARD By
Frankline Sunday |
April 6th 2021 at 00:00:00 GMT +0300
M-Pesa agent in a shop along Nairobi s Koinange Street
Telecommunications service provider Safaricom is transforming M-Pesa into a global fintech in a move that will further launch the firm into the lucrative data analytics market.
The market is currently dominated by the likes of Google, Facebook, Amazon and Alibaba.
This comes exactly a year after Safaricom and Vodacom announced the establishment of a joint venture to oversee the expansion of M-Pesa past the current 28 million user base and into international markets.
While signing the deal, the two firms said the partnership gives M-Pesa autonomy as a brand to pivot into an intelligent, cloud-based platform.
Inside Safaricom plan to take on tech giants with super app standardmedia.co.ke - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standardmedia.co.ke Daily Mail and Mail on Sunday newspapers.