Pick of the Week: Hey Girls ‘pisses people off’ to fight period poverty
The ad was designed to invoke maximum anger and it works.
by Brittaney Kiefer
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How can agencies compete with the tech giants for talent?
Adland is losing people to the likes of Amazon, Apple, Facebook and Google. How can it fight back?
by Maria Iu
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Over the past seven days, we’ve seen new hires at Amazon, British Airways and Lavazza
Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.
Over the past seven days, we’ve seen changes at Amazon, British Airways and Lavazza.
Got a People on the Move story or tip-off for us? Send it to peopleonthemove@thedrum.com for consideration before next Tuesday.
Movers and Shakers: AMV, Specsavers, You & Mr Jones, BBH, Amazon, BA, GB News
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
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Creative 17 Add to collection
Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school
A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action.
The proposed dictionary definition of period poverty , as shown in the film, is a lack of safe access to period products due to financial or social constraints. Period poverty affects 1 in 10 in the UK and surged in 2020 during the COVID pandemic. In fact, a survey by the charity Plan International UK showed that as many as one third of 14 to 21s in the UK struggled to access or afford period products during lockdown.