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MGA Entertainment is to donate a portion of the sales from its new limited-edition LOL Surprise MGAE Cares Frontline Hero doll to a number of children’s hospital charities around the UK and Republic of Ireland.
The move is part of the MGA Entertainment Cares programme, a global effort that was launched by the firm’s CEO Isaac Larian in April this year in order to provide essential support and PPE to healthcare workers and facilities on the frontline of the fight against Covid-19.
Hospital charities that will receive donations from the programme include Birmingham Children’s Hospital Charity, Royal Manchester Children’s Hospital Charity, Glasgow Children’s Hospital Charity, Children in Hospital Ireland, and MGA UK HQ’s hospital, Milton Keynes Hospital Charity.