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COVID-19 opened Nigerians to reality in doing business —Obatunde


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The COVID-19 pandemic succeeded in bringing to the fore the realities of doing business and helped to streamline some business activities to make them cost-effective. This is according to Mr Israel Obatunde, the Chief Creative Officer, IOmedia.ng.
To Mr Obatunde, the pandemic bridged the gap and brought the future to the present, making the hitherto unusual the norm.
“COVID-19 has opened our eyes to see the reality in do- ing business in an unusual way. Our normal has turned to abnormal. Our abnormal now is more cost-effective than the usual normal,” said Obatunde.
“And to top it all, you can actually work anywhere at any time and still deliver optimal business results”. As much as  COVID-19 hit some businesses hard, some others made more profits even in the heat of the pandemic. An example, he said, is the Electric car pioneer company, Tesla, which amid the lockdown in July 2020 hit its stride. The sales of the company, owned by billionaire, Elon Mu ....

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