Sustainable Beef Pt 3 I’m Bob Larson. The beef industry wants to tell its story, the REAL story about all the great things they’ve been doing over the past several decades to improve the way beef is produced and to clear up the false information being pushed in the media.
The fact the U.S. is producing 60% more beef with 60% fewer head of cattle, Cattlemen’s Beef Board Chair Jared Brackett says is only part of the story …
BRACKETT … “Well, it’s not just more production it’s better product. I mean, it you look at what that product was 50 years ago compared to what that product is today, it’s a higher percentage of choice and prime, it’s less select. It’s just a better product all the way around and that’s what our consumers are demanding.”
Sustainable Beef Pt 3 I’m Bob Larson. The beef industry wants to tell its story, the REAL story about all the great things they’ve been doing over the past several decades to improve the way beef is produced and to clear up the false information being pushed in the media.
The fact the U.S. is producing 60% more beef with 60% fewer head of cattle, Cattlemen’s Beef Board Chair Jared Brackett says is only part of the story …
BRACKETT … “Well, it’s not just more production it’s better product. I mean, it you look at what that product was 50 years ago compared to what that product is today, it’s a higher percentage of choice and prime, it’s less select. It’s just a better product all the way around and that’s what our consumers are demanding.”
Sustainable Beef Pt 1 I’m Bob Larson. Beef, it’s what’s for dinner … might be your favorite commercial slogan, but it’s also a slogan that triggers a lot of finger pointing towards the cattle industry for things like being bad for us and for the environment.
But, Cattlemen’s Beef Board Chair Jared Brackett says he loves it when the conversation turns to “sustainability” in the beef industry …
BRACKETT … “Because I think it allows us to continue to tell our story, which we don’t always do a good job of it. If you look at the number of multi-generational farms and ranches that, to me, just demonstrates how sustainable our operations really are.”
Sustainable Beef Pt 3 I’m Bob Larson. The beef industry wants to tell its story, the REAL story about all the great things they’ve been doing over the past several decades to improve the way beef is produced and to clear up the false information being pushed in the media.
The fact the U.S. is producing 60% more beef with 60% fewer head of cattle, Cattlemen’s Beef Board Chair Jared Brackett says is only part of the story …
BRACKETT … “Well, it’s not just more production it’s better product. I mean, it you look at what that product was 50 years ago compared to what that product is today, it’s a higher percentage of choice and prime, it’s less select. It’s just a better product all the way around and that’s what our consumers are demanding.”