at Fanatical
Digital retailer Fanatical was acquired by user-generated content platform Fandom earlier this year. Fanatical has sold over 82m game keys to date (all officially licensed), while Fandom claims over 300m monthly active users – with gaming being a huge segment of its content. So it’s easy to see why the two working together makes so much sense.
We talk to Craig Johnson, managing director at Fanatical about the huge potential that such a collaboration should bring.
From your perspective, why did Fanatical + Fandom make sense?
From early discussions with representatives at Fandom, it was clear that the opportunities that this acquisition presented for both parties was incredibly exciting. Our knowledge and experience in the e-commerce sector for gaming and officially licensed products, combined with Fandom’s sheer scale and popularity as the world’s largest fan platform, really felt like the perfect synergy between the two companies.