July 7 2021, 10:52 am | BY Ricki Green | No Comments
Priceline Pharmacy has announced its major fundraising campaign for 2021 via Humann Communications and Banter, as it celebrates 10 years of the Priceline Sisterhood Foundation.
Fronted by ARIA Award-winning singer-songwriter Samantha Jade, the “Support Our Sisters” campaign calls on Australians to head into their local Priceline Pharmacy store between 1 – 26 July, and round up their purchase to help raise money and awareness for the Priceline Sisterhood Foundation.
Point-of-sale marketing and a consumer-led robust PR campaign will encourage customers to take part in the campaign by lending their stories and lyrics in-store about what Sisterhood means to them, providing inspiration for Samantha Jade to write a special ‘Sister Song’. The lyrics will be displayed in Priceline Pharmacy front windows across Australia for customers to read and be inspired by.
Priceline Pharmacy launches new campaign focused on improving health
February 19, 2021 11:03
Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications
and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians.
The campaign includes experiential, Out-Of-Home (OOH), earned media and social.
Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020.
Key findings from the report will be promoted through outdoor advertising, with localised data from states and capital cities used to create OOH creative. Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks.