The coronavirus pandemic greatly disrupted the retail sector, on which it may have a lasting impact.
When COVID-19 swept across the nation last March, supermarkets had to scramble to figure out how to keep in-demand items like toilet paper, hand sanitizer, bread and cleaning supplies in stock while ramping up home delivery and curbside pickup. Other shops deemed non-essential had to come up with new ideas on how to keep revenue coming in the door when the state ordered them closed, such as turning to e-commerce, engaging more with clientele on social media and selling gift cards that could be redeemed later to loyal customers.
APA announces winners for the Young Creatives Challenge 2020
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The Association of Practitioners Advertising (APA) has announced the winners of its Young Creatives Challenge (YCC). The challenge is a key highlight of the APA Week, a permanent calendar fixture bringing together the best innovative minds from the creative industry for a festival of networking, inspiration and sharing insights required to drive brand growth.
This year’s Young Creative Challenge received more than 200 applications from Kenyans aged 21–29 years who were shortlisted to 24 teams of 2. Out of 24 shortlisted applicants in round one, 12 teams made it to the finals.
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First runners-up was