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Jacob s Creek Aiming To Reclaim UK Leadership With Brand Revamp

10th May 2021 Pernod Ricard-owned wine brand Jacob’s Creek has stated its intention to reclaim the number one spot in the Australian wine category in the UK with its latest investment plan to drive growth. Following the recent launch of its ‘Super-Premium’ range, Jacob’s Creek Double Barrel, the brand is further expanding with a relaunch of its Reserve range that incorporates a revamped look. The new design aims to drive on-shelf appeal, featuring a bold gold ‘R’ in a “more confident expression of premium”. A dark colour palette is used for the red varietals whilst a white label features on the white wines, complemented by the use of gold foil to support the quality messaging.

Third of us plan to keep drinking at home after lockdown

Third of us plan to keep drinking at home after lockdown New research also revealed how we pick our favourite wines Third of us plan to keep drinking at home after lockdown Want the best food, film, music, arts and culture news sent straight to your inbox?Invalid EmailSomething went wrong, please try again later. Sign up for regular updates of events happening in Wales When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice

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