Zenith Bank has emerged the “Most Valuable Banking Brand” in Nigeria for the fourth consecutive year.
It is the only Nigerian bank among the first 400 in the global ranking by the Banker Magazine’s Top 500 Banking Brands 2021.
With a bran value of $275 million, Zenith moved up two places from 392 in 2020 to 390 in the 2021 global ranking of banks.
The ranking was published in the February 2021 edition of The Banker Magazine of the Financial Times Group in conjunction with London-based Brand Finance.
According to the publication, brand value is the licensing rate that a third-party would need to pay to use the bank’s brand.