truck-a-thon, specifically the Miles That Matter Truck-a-Thon, aimed at raising money for the group in a way that directly involves not only a donor base but also the contributing truckers who underlay the organization s mission.
As regular Channel 19 readers may recall, the group was founded in 2018 in the wake of Hurricane Michael with the hopes of marshaling unused trailer capacity to deliver relief to stricken areas in the region around landfall. I wrote about TWRS in the wake of widespread Midwest flooding the following year, during which owner-operators Lee and Lisa Schmitt delivered a load of hay to the region as part of TWRS s efforts.