Jun 15, 2021 to Jun 17, 2021
When it comes to anniversaries, gold is the traditional gift for the 50th, and diamonds are for the 75th. But what do you give for a 180th anniversary? According to Wisconsin, it’s cheese!
Wisconsin has been making cheese even longer than it’s been a state, and this year marks a big milestone. To celebrate their 180th anniversary of cheesemaking, dairy farmers and artisan cheesemakers from across Wisconsin have donated their most sought-after creations. One grand prize winner will have the opportunity to custom-design their own Grand Towering Cheese Wheel Cake, to be comprised of their preferred selection of enviable Wisconsin cheeses.
Putting the “WOW” in American Cheese Month
Did you know that May is American Cheese Month? The American Cheese Society designates May to recognize the quality and diversity of American cheeses while supporting and promoting great cheese, local foods, family farms, and sustainable production models.
In Wisconsin, we’ve officially been making cheese for 180 years even longer than we’ve been a state. To commemorate this milestone, Dairy Farmers of Wisconsin (DFW) has big plans to engage consumers throughout May in a variety of ways. Retail and food service promotions, virtual cheese events, social and digital campaigns, and local and national media buzz will be utilized to drive more sales of Wisconsin cheese nationwide. We’re calling this omni-channel promotion “Wonders of Wisconsin” or WOW.