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Learning from Pink Lady s branding success in the U K
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Brazil eyes opportunities to strengthen fresh-fruit ties with UK post-Brexit
February 08 , 2021
In 2020, the UK ranked as the world’s second-largest importer of fresh fruits from Brazil, after the Netherlands, according to data from The Brazilian Fruit Exporters’ Association ( Abrafrutas ). During that year, the UK absorbed 16.2 per cent of Brazil’s supply, or 141,136 tonnes, worth US$124.9 million in value.
In light of Brexit, the Covid-19 pandemic, shifting consumer demand and the diversification of Brazil’s offer, coupled with production innovation, PBUK explores what the future holds for UK buyers. We speak with Abrafrutas and the Brazilian Trade and Investment Promotion Agency ( Apex-Brasil ), as well as top exporters: Fischer , Argofruta (owned by Total Produce ), and Labrunier (owned by El Ciruelo). Additionally, we hear from UK buyer VIDAfresh ; the largest European importer of Brazilian melons, and a leading importer of other Brazilian produce lines.