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Mumbai (Maharashtra) [India], April 22 (ANI/NewsVoir): Committed to bringing a positive change in the beauty industry, world leader in professional hair color, care, and styling for over decades, Wella Company has launched its latest innovation, a first-of-its-kind full-on Eco-ethical professional hair and body care brand, weDo/ Professional in India. weDo/ Professional is a new eco-ethical brand, offering a range of vegan, cruelty-free, and 100 per cent recyclable products, with a minimalist formula. Co-developed with the scientists of the Wella Professionals hair care labs, and in collaboration with hairdressers, each product has been designed with professional performance in mind. Being an Eco-ethical brand, weDo/ Professional looks at a set of environmental, animal, and human impact standards with an objective of being as good as possible, while simultaneously remaining honest and transparent about when certain goals are still beyond reach, but in development.

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