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Guest Column: Consultant Barry Mardit Gives ‘CRS 2021’ High Marks
February 25, 2021 at 1:20 AM (PT)
Mardit
Was this year’s COUNTRY RADIO SEMINAR (CRS) the annual event we’ve come to expect? We knew there’d be no suitcases, rush to the airport or long road trip, hotel check-in, handshakes, waiting for badges/lanyards/shoulder bags of swag, or the inevitable “whend’ya get in” greetings. What we didn’t know was how great CRS could be without these traditions.
Perhaps the agenda committee and Board of Directors knew. When the sharpest minds in Country radio and records come together, it all but guarantees a great “playlist.”
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Radio pros have their work cut out for them, according to data presented at this year s (all virtual) Country Radio Seminar.
Country Radio Seminar may have been experienced by attendees in the isolation of their own homes or offices thanks, COVID-19 but there were plenty of elephants crowding the room.
The pandemic, for one, reared its head in just about every panel discussion or showcase conversation during the convention, held Feb. 16-19. The issue of country s racial disparities keyed by a series of national incidents since May and accelerated by Morgan Wallen s use of a racial slur in February spurred one of the most discussed panels in the conference s history as Maren Morris and Luke Combs challenged country to improve its performance. And the increasing growth of digital tools and competitors arguably earned more attention from broadcasters than the actual sound transmitted across their AM and FM signals.
DI Podcast | KUZZ AM/FM kuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kuzz.com Daily Mail and Mail on Sunday newspapers.
Podcasts | KUZZ AM/FM kuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kuzz.com Daily Mail and Mail on Sunday newspapers.