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Rum’s journey to premiumisation 20th May, 2021 by Tom Bruce-Gardyne
Rum has had an uphill battle to be taken seriously by spirits aficionados. But now producers are determined to capitalise on a renewed interest in the sector and take the drink into the premier league, writes Tom Bruce-Gardyne.
First-year volumes of Brewdog Distilling’s Five Hundred Cuts Rum exceeded expectations despite a loss in bar sales
As lockdowns started to take effect around the world a year ago, Miguel Riascos, managing director and co-founder of Colombian rum La Hechicera, was braced for the worst. “Back in March [2020], the feeling was people were going to be extremely cautious and shrink down to brands they knew very well,” he recalls. “But what we’ve seen is actually the opposite. I think people can’t travel physically, so they are travelling through their tastes, and they’re looking to buy new brands from exotic places.”
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Occupying the space between spiced rum and botanical-laden gin, “botanical rum” is a relative newcomer, though its popularity is on the rise.
What is botanical rum?
Basically, it’s rum that’s flavored with botanicals like fresh or dried herbs, spices and edible flowers. Usually, the base is white rum. And, like most types of rum, there are no geographical restrictions, so it can be made pretty much anywhere.
Brewdog and Regal Rogue launch RTD cocktails 23rd April, 2021 by Melita Kiely
Scottish producer Brewdog Distilling has teamed up with Australian vermouth brand Regal Rogue to create a selection of cocktail pouches.
The Lonewolf and Regal Rogue cocktail pouches come in four variants
The Lonewolf Gin and Regal Rogue Pouches are available in four ready-to-drink cocktails: Bold Wolf Negroni, Lively Wolf Martini, Paw Star Martini and Wild Wolf Sour.
Steven Kersley, head of distilling at Brewdog, said: “We first worked on a Brewdog Distilling Co cocktail serve with Regal Rogue last Christmas, the Rogue Wave Negroni.
“It worked really well and spurred us on to launch a full range of collaborative pouch cocktails.
Lonewolf Peach and Passionfruit Gin goes on sale thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.