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E-commerce will boost Postal Corporation of Kenya s fortunes

Despite the Postal Corporation of Kenya (PCK) having an unmatched network of more than 600 branches countrywide and a large fleet of delivery vehicles, we have seen our revenues dip as mail volumes tumbled and private parcel delivery companies eat into our market share. In an era where agile private entities are leveraging on e-commerce and social media marketing informed by technology advancement such as big data and artificial intelligence, we have had our Damascus moment and we are now angling our operations for a piece of the e-commerce pie. Though the mail business has been a long lasting golden goose for the postal services industry, we recognise that its decline is ‘irreversible’.

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