Durio purchasing executive Gracelyn Foo showing one of the mask designs by the company.
Ox-themed masks may not be trending at the moment but Petaling Street traders in Kuala Lumpur are banking on the zodiac animal to give the idea a big push come this Chinese New Year.
Never mind that another round of the movement control order, which took effect on Jan 13, has put a damper on otherwise steady sales.
If wearing something with a cow motif on your face does not appeal to you, there are plenty of other colours and a variety of bright patterns to choose from at the many stalls there.