The 25 Most-Read Robb Report Stories of 2020 Rachel Cormack
Being stuck at home, many
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Whatever your luxury proclivities may be, they likely have a place among
Robb Report‘s most popular offerings. Below, our 25 most-read stories of 2020. May they bring you a slightly lighter look back on the year we’d all like to forget.
25. To Boost Tourism, the Maldives Launches the World’s First Loyalty Program for a Country
The Maldives has been one of the canniest luxury destinations in responding to the pandemic, pivoting to focus on private jet arrivals as it reopened; its already socially distanced resorts enacted stringent, but efficient, protocols see Soneva, which bought its own PCR testing machine to conduct tests onsite on arrival. The next move is a world-first, which launched this month: the first-ever loyalty scheme for a country. This airline- and hotel-like system could prove pivotal for a country where tourism accounts for almo