âWe will not rest till it becomes a Rs 150-200 crore brandâ: Indrajit Ghosh of Rebel Foods on Wendyâs
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A chat with the VP and global head - marketing communication and design, Rebel Foods.
These testing times have had a different kind of impact on various categories. The food tech and cloud kitchen (or âghostâ kitchen) segments are among those that have witnessed growth.
By definition, a cloud kitchen is a commercial cooking facility that caters only to online orders. As per RedSeer Management Consulting estimates, the number of cloud kitchens in India is expected to grow at a rate of 50-60 per cent. In terms of gross merchandise value (GMV), the cloud kitchen sector in the country is expected to become a $3 billion industry by 2024.
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