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Digging into the research behind ad recall and action
The noise on digital channels is overwhelming. With email, digital display ads, social media, connected TV, podcasting and more, it’s challenging for consumers to retain all the messages being thrown at them. But there is one channel that is proving its ability to cut through the static and stick in consumers’ minds: print.
The truth is as advertisers have shifted their dollars into the digital world, print has gotten less and less attention. But print can play a strong role in any sort of multichannel campaign. And in many cases, it can outperform digital channels because, as recent research indicates, the human brain does a lot better with information that’s presented in a physical format.
Canada
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Canada-post
Go-inspire-group
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போ-ஊக்குவிக்கவும்-குழு
Go Inspire extends TalkTalk contract to 2025 Richard Stuart-Turner Thursday, April 22, 2021
The TalkTalk contract has been extended by four years
The telecoms provider originally awarded the Leicester-headquartered business with a three-year contract in 2019 following a competitive tender process. It included transactional mail, customer communications and customer acquisition marketing.
The extension has brought about a broadening of scope of the contract to cover certain aspects of analytics and data enhancement.
Go Inspire Group sales and commercial director Ben Snutch said: “Naturally we are absolutely delighted to renew our commitments with the TalkTalk brand.
“The initial phase of the relationship was about efficient execution of customer communications and process optimisation. Moving forwards, we shall also have an eye on supporting TalkTalk in improving ROI and achieving strategic goals around transformation.”
United-kingdom
British
Ben-snutch
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Inspire-group
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