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New York, NY, United States, 07/14/2021 / v /
Restoration Rocket has conducted a local SEO case study to identify common characteristics in spam Google My Business (GMB) listings. The study is a follow-up to the famous article that the Wall Street Journal published on the same topic. Restoration Rocket reviewed thousands of listings across 34 markets. As part of their SEO research, they have helped many genuine restoration companies by reporting hundreds of fake Google My Business Listings.
Readers should note that this study was not conducted to quantify how many listings were fake but to find the commonalities within listings confirmed as fake. Google My Business spam results from companies trying to gain an edge over their competitors, resorting to unfavorable practices under fake names and addresses. ....

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