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Treasury Wine estates takes omnichannel approach for new Penfolds collection
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Barossa to represent Australia in second annual Wine on Earth Taste-a-thon
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May 04, 2021
Treasury Wine Estates Ltd (TWE), one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX), announced today the company has entered a long-term distribution agreement with Republic National Distributing Company (RNDC).
The agreement will cover distribution in multiple markets, effective as early as July 1st, 2021 in California, with other states including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska. Presently, RNDC distribute Treasury’s portfolio in Michigan, Georgia and New Mexico.
Ben Dollard, TWE Americas President states, “We are in a position of growth and our premium and luxury wines are out-pacing the market. Our innovation continues to be a highlight, specifically 19 Crimes and the Snoop Dogg collaboration, and the launch of the Penfolds California Collection are great recent achievements. With our divestiture of commercial wine brands, we decided to re- evaluate our business ne
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Thursday, 1 April 2021 10:19
Penfolds’ Shiraz wines include the 2017 Bin 28 Kalimna Shiraz, the 2018 Bin 128 Coonawarra Shiraz, the 2017 Bin 150 Marananga Shiraz, the 2017 RWT Bin 798 Barossa Valley Shiraz and the 2015 Grange.
More than 100 wine lovers attended the Penfolds ‘All About Shiraz’ wine appreciation sessions held at Changi Airport over the weekend of March 13 and 14.
The six sessions were fully registered, and guests included the airportâs Changi Rewards loyalty programme members.
Sam Stephens, Brand Ambassador for Asia, Penfolds said: âThe exclusivity of a Penfolds premium wine tasting experience, held inside the worldâs best airport, was definitely a unique opportunity for frequent flyers and for me personally.