Equipping female entrepreneurs of Gilgit-Baltistan with digital marketing skills
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Picture showing participants of Gilgit-Baltistan s first-ever Digital Marketing Bootcamp for women. Photo: CIRCLE.
GULMIT, GILGIT-BALTISTAN: As the world continues to become increasingly digitalised with time, having an online presence has become crucial for businesses. Whether someone owns a big company or a small startup, having a sound digital marketing strategy for online businesses has become more important than ever before to survive the cut-throat market competition.
Realising the importance of having a social media page for her small business to attract potential customers, Khalida Rahim – an entrepreneur belonging to the small town of Gulmit in Gilgit-Baltistan – created a Facebook page for her hand-made jewellery business.