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Published May 7, 2021, 8:50 AM
TikTok, the leading short-form video platform for creating, sharing, and discovering short-form video content, is now open to advertisers of all sizes in the Philippines. To complement TikTok’s rapid user adoption in the country, local SME advertisers will now be able to join their enterprise counterparts in reaching their audience on the app through TikTok’s authorised agencies and partners in the market.
TikTok
TikTok has been the #1 downloaded app in Southeast Asia since February 2020 (Source: App Annie, February 2021), creating a large user base, highly engaged community, and diverse content and audiences. The app has experienced a tremendous growth in users in SEA, with 2 out of every 5 users in the Philippines being parents, and 1 out of every 2 users being purchase decision makers (Source: Global Web Index). Users have also driven rapid growth across a variety of content topics, the fastest growing being finance and money, and education.
BusinessWorld
May 7, 2021 | 10:28 am
TikTok For Business levels the playing field and empowers businesses of all sizes to reach their ideal customers
TikTok, the leading short-form video platform for creating, sharing, and discovering short-form video content, is now open to advertisers of all sizes in the Philippines. To complement TikTok’s rapid user adoption in the country, local SME advertisers will now be able to join their enterprise counterparts in reaching their audience on the app through TikTok’s authorized agencies and partners in the market.
TikTok has been the #1 downloaded app in Southeast Asia since February 2020 (Source: App Annie, February 2021), creating a large user base, highly engaged community, and diverse content and audiences. The app has experienced tremendous growth in users in SEA, with 2 out of every 5 users in the Philippines being parents, and 1 out of every 2 users being purchase decision-makers (Source: Global Web Index). Users
Published December 14, 2020, 5:00 AM
The automation level among manufacturing firms in the country has remained low, but the Department of Trade and Industry (DTI) said that various initiatives are in place to help local firms catch up.
Trade and Industry Secretary Ramon M. Lopez divulged a study at the Manufacturing Summit 2020 which showed that technology utilization of manufacturing enterprises in the country in 2019 remained low.
Trade and Industry Secretary Ramon Lopez. (ALFRED FRIAS/PRESIDENTIAL PHOTO FILE PHOTO)
According to the DTI study, most are still making the transition from Industry 2.0 to 3.0.
Among the study’s key findings were: 44% had no maintenance system; 35% collect and manage data through paper documents; 46% have no established cybersecurity; and more than 50% had no manufacturing equipment connected to a network.
Published December 11, 2020, 7:00 AM
The Board of Investments (BOI) expects to sustain its P1 trillion investment generation level next year and growth in exports albeit at a slower pace.
Trade and Industry Secretary Ramon M. Lopez, who is also chair of the BOI, said that despite the challenges of the pandemic, the government’s premier investment generating and promotion agency is still seeing significant inflows.
Trade and Industry Secretary Ramon M. Lopez (Bloomberg file photo)
“Investment approvals have already reached US$15B so far this year and we expect more than a P1 trillion or over $20 billion by 2021 with potentially over 34,000 jobs generated,” he said at the Manufacturing Summit.