Gorillaz Are the Cartoon Faces of the 2021 Fred Perry Shirt Campaign
Gorillaz Are the Cartoon Faces of the 2021 Fred Perry Shirt Campaign
The band members model the shirts on billboards from London to Tokyo.
The band members model the shirts on billboards from London to Tokyo.
April 1, 2021
Amid changing cultural contexts, Colour Fred Perry Shirts have remained true to their original 1950 design, which is, of course, the work of three-time Wimbledon champ Fred Perry. Yet, the brand has proved very adaptable, transitioning from sportswear to streetwear with ease and retaining its status as a subcultural signifier. Simply put, the classic design and iconic Laurel Wreath never go out of style. This holds true in the digital age, which seems to become more digital all the time. To represent its enduring brand in a time when more of our activity than ever – work, communication, and creativity – takes place online, Fred Perry has partnered with Gorillaz, the world s biggest cartoo
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