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David Shrigley, Chris Simpson and more illustrate a series of beer mats in celebration of the Euros
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Lynx reinvigorates portfolio with new range and pack design Print
17th May 2021
Toiletry brand Lynx has unveiled a new pack design across its entire portfolio and a new trio of sports products.
The new packs feature an “on-trend” design created in collaboration with artist and illustrator Ben Tallon, in a way that “does not rely on gender stereotypes”.
The brand is also rolling out three new sports products to help retailers tap into the “growing sector”, including a body spray, anti-perspirant and three-in-one body, face and hair wash.
The Lynx range also features new 48-hour High Definition body scents through “pro-scent technologies”, 12-hour refreshing scent body washes using plant-based prebiotics and 72-hour Anti-Sweat formulas across the series of brand-new products
Unilever Revamps Lynx Range To Widen Appeal
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Lynx has moved away from adverts featuring stunning models swooning over geeks in a new woke campaign aimed at Generation Z.
The £12million campaign, dubbed The New Lynx Effect , stays within the realm of this tongue-in-cheek tradition, but instead features men, women and canines alike getting their heads turned by the fragrance.
Among them is heavyweight champion Anthony Joshua, who turns to sniff at the air after a young man wearing Lynx passes by while he walks a cockapoo.
Also featured in the star-studded ad are British rapper Aitch and entertainer Chunkz.
Lynx has typically produced adverts showing young men becoming instantly attractive to women after spraying the deodorant.
Lynx has rolled out a trio of sports products as part of the relaunch
Lynx is undergoing a major rebrand in the hope of appealing to a younger, gen Z audience.
The Unilever-owned brand said it wanted its new-look range, which “doesn’t rely on gender stereotypes”, to appeal to both old fans and newcomers to the brand.
It has reformulated its entire range, which it said would help deliver up to 72 hours of “enhanced freshness” and “superior fragrance”.
Its new packaging, meanwhile, was designed in collaboration with street artist and illustrator Ben Tallon, who has previously worked with fashion brands such as Nike, Dr Martens and Adidas.
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