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Black-owned media ask Ford, Stellantis to increase advertising By Jamie L. LaReau - Detroit Free Press Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport. After winning commitments from General Motors to do more business, leaders of some Black-owned media organizations now are driving their campaign toward Ford Motor Co. and Stellantis. Media-mogul Byron Allen, who owns The Weather Channel, among dozens of other TV properties, has asked the two other members of the Detroit Three automakers to discuss increasing their advertising spending with Black-owned media companies. Separately, Ben Chavis, CEO of the National Newspaper Publishers Association, which represents 230 Black-owned newspapers, said he is seeking meetings with automakers, including Ford, about spending more with the media the NNPA represents. Chavis is a longtime civil rights activist who in 1993 became the youngest person to serve as executive direct

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