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Take a peek inside Mojo Box – the business attempting to change sampling in India Share Via: Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more. While the Coronavirus pandemic forced a lot of businesses to shut down, it also created opportunities for new businesses to come up. One such business born out of the pandemic is Mojo Box. Co-founded by Atul S Nath and Amrita Kumar, Mojo Box is a brand engagement and sampling platform. It addresses the consumers directly in their homes. The company was started in July 2020, and it claims to have made an attempt to reinvent the means of consumer discovery. “We have delivered close to 1.5 lakh boxes across 20-plus cities in India. We do multiple runs of the Mojo Box every quarter, targeting specific consumer cohorts,” says Nath.

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