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May 17, 2021, 5:00 a.m. ET When the pandemic started last spring, Di Fara, one of New York City’s storied pizza joints, had the same question as countless restaurants nationwide: How would it make any money when customers weren’t allowed through its doors? One answer quickly emerged: Ship frozen (and slightly smaller) versions of its classic pies across the country in partnership with the eight-year-old e-commerce platform Goldbelly. Sales picked up so much that Di Fara converted its two-year-old second location, in a food hall, to essentially be a Goldbelly production line. Margaret Mieles, the daughter of Di Fara’s founder, who had already struck an agreement with Goldbelly in December 2019, credits the platform with helping the pizzeria avoid layoffs.

New yorkUnited statesSan franciscoJustin kennedyMargaret mielesKrista schlueterLou malnatiJoe arielDanny meyerNew york timesNational restaurant associationNew york citySalt lickClassic neapolitan pizzasParkway bakeryNew orleans