Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment
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The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring.
Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo.
As per the brand, the newest entrant is Bournvita Crunchy biscuits that are âA Crunchy Bite of Wholegrains & Berriesâ. It also becomes the newest member of the Bournvita family, which already houses Cadbury Bournvita, a chocolate health drink; Cadbury Bournvita biscuits; and Cadbury Bournvita Fills, a morning snack.
Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC
Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that âAb badon ke bhi bahane khatamâ
Click on the Image to watch the TVC.
Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch âA Crunchy Bite of Wholegrains & Berriesâ, the company is strengthening its âBetter for Youâ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from this month.
Mondelez India launches BournVita Crunchy TVC campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.