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Firefighters behind cheeky campaign
Off with them: CFA officers help promote the Only Butt campaign. Picture: Josie Jones
THE Only Butt campaign is a finalist in the prestigious Community Banksia Awards coming up on 24 March.
The campaign – devised by 2020 Victorian Local Hero and Australian of the Year Josie Jones – aims to inspire people to put their butts in the bin, as well as engaging in healthier lifestyle choices, and body confidence across all genders.
People are encouraged to post and tag photos of their own butts, or even the butts of animals and fish, as the only type of butts that should be at the beach.