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SCU professor explains why we love koalas so much
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SCU professor explains why we love koalas so much
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SCU professor explains why we love koalas so much
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The koala is a much-loved species and lucrative tourism drawcard. Yet, for all its popularity, koalas are forecast to be extinct in NSW within 30 years.
Understanding the koala-human relationship might go some way to saving the species. My research examined the dynamic by tracing the representation of koalas in natural history books, children’s stories, postcards and tourism brochures.
I found that “anthropomorpism” – attributing human qualities to a non-human animal – has helped shift attitudes towards the koala away from the scientific and economic to a more romantic, emotional view. In particular, koalas share physical characteristics with human babies, which further endears them to us.