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A breath of fresh air time: Graham Dene kicked off Boom Radio Credit: Handout Boom Radio believes it is at the forefront of a quiet listening revolution. Targeted at the country’s 14 million ‘Baby Boomers’ (approximately those born between 1945 and 1963), the station aims to serve a generation who have been abandoned both by mainstream commercial stations and by BBC Radio 2 which is now trying to attract ‘Mood Mums’, a term given to women between the ages of 35 and 44 who are time-poor and family oriented.  The new station began its broadcast with a statement read out over the woozy organ of the Beatles’ Strawberry Fields Forever: “You are the original influencer, your generation moved from Instamatic to Instagram, Mac Fisheries to Matalan, Dan Dare to Danny Dyer, into the Common Market and back out again.” It concluded: “You’ve lived through a lot and you’re still busy living.” It seemed to be a gentle reprimand to the stations that have given up on the B

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