Tipping point: Why are Kiwis drinking less NZ wine as exports soar?
19 minutes to read
By: Michael Cooper
Wine romance and greater quality are drawing us to vineyards, but as bulk exports soar and foreign firms move in, returns per litre are falling. And so is our consumption of New Zealand wine. Special Report by Michael Cooper.
Wine is a symbol of the good times, but we enjoy it in times of stress, too. The challenges of the past year have seen many Kiwis reaching for a glass or two of wine – and we are not the only ones.
Sales of New Zealand wine in its key export markets – the UK, US and Australia – are booming. The planet decided Covid-19 wasn t supposed to be endured in a state of sobriety, declared winemaker Steve Bird late last year, so people were locked down at home and they were drinking wine like there was no tomorrow.
Windsor could be Automobility Capital of Canada : says Report (AM800 file photo)
A new, comprehensive economic diversification report is touting Windsor as a place where the automobility sector can thrive, along with a handful of other prospects the city should consider to help diversify its economy.
The report was commissioned by the mayor’s office with the blessing of city council. United-Kingdom based consulting firm PublicFirst authored the 120-page study, which through in-depth analysis, outlines strategies and recommendations for driving Windsor’s economy into the future.
“We’re people who have spent a lot of time looking at other post-industrial cities around the world, and we have a sense of what has worked, and hasn’t worked,” says one of the study’s primary authors, Rachel Wolf.