A new Olympics campaign from Coca-Cola in India highlights
Toofan wahi jo sab palat de – the upside-down Thums Up bottle as a symbol that celebrates the challenger spirit.
This year in Japan marks the county’s 100th year of participation at the Olympic Games, the Coca-Cola-owned Thums Up brand aims to salute the real heroes of the Olympic Games in a film via Ogilvy India celebrating athletes who overcame tremendous odds to reach where they are today.
“Completely turning the conversation upside down, it’s a game-changer that takes the brand a notch higher,” said Sukesh Nayak, Chief Creative Officer – Ogilvy India. “We believe it very well captures the emotion of the nation when it comes to the Olympic athletes, our real heroes.”
Thums Up Olympics 2020 Campaign to break the new brand positioning
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Sometimes it s good to hit the pause button, says Brooke Bond Taj Mahal
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GM SWR inspects Headquarters and Hubballi Division
Gajanan Mallya, GM SCR, with additional charge as GM SWR on his maiden visit to SWR today, held a review meeting with senior officers of the Headquarters and Hubballi Division. He reviewed the operational aspects of the Hubballi Yard which has been remodeled recently. The yard is now equipped with double lines on all 3 sides i.e. towards Gadag(towards Vijayapura), Dharwad (towards Goa) and Bengaluru side. The yard is equipped with state of the art Electronic Interlocking with 502 routes. Mallya inspected the Station Master s Panel Room, Signal Cabins and the yard.
Gajanan Mallya inspected Hubballi Yard after remodelling and reviewed the progress of the third entry to the Hubballi Station. The team of officers led by Aravind Malkhede, Divisional Railway Manager Hubballi was present comprising of officers from Operating, Commercial, Signal & Telecom and Engineering departments. The project is done at an approximate cost of Rs. 115 cr
Asian Paints campaign Budget wala paint promotes Tractor Sparc Emulsion
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