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Koala disrupts the mattress industry by calling a bed a bed in latest campaign via The Royals
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Koala releases Sleep it simple campaign via The Royals
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May 20, 2021 10:52
Koala has released a new campaign titled “furniture worth keeping”.
In the light hearted campaign, the furniture brand looks to be making fun of famous Swedish furniture brand Ikea by loosely emulating its campaigns.
The 30-second spot shows furniture with Swedish-sounding names awaiting curb-side collection. The furniture sports names such as “Kråppi”, “Shöddi”, and “Fuggli”. It ends with the tagline: “Buy furniture worth keeping”.
The furniture brand created the campaign in-house. From conception to delivery, the campaign took two weeks to make.
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Koala’s range of sofas and armchairs are Forest Stewardship Certified. Its dining chair range is made using recycled polyester.