Australia’s Famous Soda Co is embarking on plans to expand its better-for-you product portfolio beyond beverages to confectionery, as well as setting its sights on expansion into the ASEAN market.
Famous Soda Co made headlines last year after landing A$4mn (US$3.05mn) deals with local supermarket giants Coles and Woolworths for its sugar-free better-for-you sodas, and has since become the first brand locally to have national ranging of its products in all Coles and Woolworths outlets.
But this multimillion-dollar success has only driven the firm to look beyond its beverage confines, and it will soon be launching a new better-for-you confectionery range later this year.
Flying Fish hard seltzer
Flying Fish has launched a hard seltzer in South Africa: hoping to pioneer the category in the country.
The 5.5% ABV drink (pictured above) comes in 300ml slim cans in two flavors: lemon and lime; and raspberry. Flying Fish created South Africa’s first flavored beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country, says South African Breweries (a subsidiary of AB InBev). In true Flying Fish nature, the brand is once again challenging category stereotypes and building a new beverage category in South Africa with the launch of Flying Fish Seltzer.