Campaign Review: Petbarn charms, Reflections Holiday Parks confuses and 7-Eleven splits
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: New Word Order s Scott Oxford and Archibald Williams Bram Williams evaluate the recent campaigns from Petbarn, Reflections Holiday Parks, and 7-Eleven.
July 15, 2021 9:28
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Scott Oxford, founder and creative director at New Word Order, says:
So I live in a household with cats and a dog and while I’m the sucker who does all the dog walks, poo pickups and occasional feeding, I am also the one who moans constantly about the money spent on toys and treats and beds and stuff for said animals! Which means I live with the people these ads are targeting and I reckon they’ve nailed some of those nuances beautifully.
Searching for answers to Byron s beach erosion problem – The Echo
echo.net.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from echo.net.au Daily Mail and Mail on Sunday newspapers.
Reflections Holiday Parks calls Aussies to holiday in first campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Reflections Holiday Parks says Holidays are calling in new campaign via Iris Sydney
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Paul Bibby
Local police have been accused of ‘playing power games’ in relation to the Brunswick Heads drumming circle, after they set up a random breath test operation directly opposite the gathering.
In a move that appeared to directly target the drummers and dancers, officers from Tweed-Byron Police parked their testing van next to Torakina Park on January 3. A gathering at Torakina Park in Brunswick Heads. Photo Tree Faerie.
This is the location where the circles have taken place on Sunday afternoons and evenings for much of the past year.
A local man who attended the January 3 gathering said that the drummers were told to move on by police. ‘A group of around 30 people stayed in the park,’ said the man, who asked to remain anonymous.