BWS sends King Arthur out on quest for drinks in latest campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS.
May 11 2021, 11:00 am | BY Ricki Green | 2 Comments
Jimmy Brings, Australia’s largest and fastest on-demand drinks retailer launches its latest campaign via Magic and Carat.
The app-first delivery service wants Australians to make room for Jimmy Brings on their phone’s home screen by tapping into an abundance of user signals to ensure that their ads only ever appear when and where Jimmy is needed the most.
Half-time approaching and an empty fridge? Jimmy Brings it cold and ready for a victory toast.
Watching your favourite Twitch-streamer pounding the controller for that ever-elusive ‘dub’? Let Jimmy Brings take care of it.