How these 4 CMOs are helping drive the sustainability agenda
Marketing chiefs from L Occitane, Heritage Bank, Mastercard and Bickford s Group share how they re working to propel their companies sustainability and social conscience efforts
Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations.
Consumers are demanding businesses take action and embed corporate social responsibility within their operations, and companies must respond or face backlash. What’s more, the SustainAbility Institute’s 2020 annual trends report shows we’re entering a decade of action as United Nation member states strive to meet the 2030 Sustainable Development Goals they adopted back in 2015.
March 3, 2021 8:16
Our Revolution has been named as the consumer branding agency for heritage drinks brand Bickford’s following a pitch process.
The independent branding agency will tackle key components of innovation growth for the company, such as brand strategy, identity, packaging design and an above-the-line campaign for Bickford’s Group, which dates back to 1874.
Our Revolution client services director, Diana Yako, said: “Bickford’s is an exciting iconic Australian consumer business with an ambitious, progressive attitude to the future.
“Their strategic approach to building a brand makes this partnership an ideal fit for our agency and we’re delighted to be working together to help achieve their commercial ambitions.”