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Reebok’s sales peaked at $3.2 billion in 2004 and have shrunk to $1.4 billion in 2020. However, the brand was able to deliver growth for the majority of the 14 years under the ownership of Adidas and profitability ended being the main challenge toward the end. SGB Executive takes a look back at the brand's ups and downs since being acquired by Adidas in 2016.

United statesFrance generalSouth koreaVictoria beckhamHerbert hainerLes millsThierry henryScarlett johanssonKelly brookPeyton manningKasper rorstedUli beckerHelena christensenPaul harringtonAuthentic brands groupAdidas group