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Happiest Minds and Beatroute Partner to Offer Revenue Realization Solutions for CPG Industry
Posted On: 2021-04-14 00:59:04 (Time Zone: Arizona, USA)
Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a Born Digital. Born Agile , digital transformation and IT solutions company and BeatRoute have entered into a strategic partnership to solve typical revenue realization problems faced presently by the CPG industry . The complex CPG eco-system is characterized by multiple channels and relationships including Modern Trade, General/Traditional Trade and other B2B channels that require a seamless, holistic solution to enable smart selling physically as well as digitally.
This partnership empowers CPG enterprises with a goal-oriented Digital Transformation journey, by leveraging new age technologies such as ML, Store Analytics, Sales Process Gamification, Bots and Social Channels to drive Sales Uplift and provide brands with a competitive advantage.
Synopsis
The FMCG industry in India has recorded value growth of 7.3 per cent in October-December quarter helped by consumption-led recovery during the festive period and increase in sales from traditional as well as organised trade, according to data analytics firm Nielsen.
AFP
New Delhi: India s fast moving consumer goods industry bounced back with a growth of 7.3% in the quarter ended December 2020 pushed by sales of personal care items, food products, hygiene and immunity boosting product, according to data released by market research firm Nielsen.
The growth was driven by recovery in consumption and continued rural growth in the months following the festive season. “The festive period led growth uptick in November which sustained in December,” Nielsen said.