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SANTA FE – Public Service Company of New Mexico poured more than $1 million into advertising from March through June to sell the public on its proposed merger with Avangrid.
Included among four bills to PNM from the Albuquerque marketing firm 3 Advertising is one from early March for $864,290 for ad campaign planning and production, plus broadcast, radio, digital and print ads, the Santa Fe New Mexican reported.
The expenditures – and in-person visits by PNM and Avangrid executives to key influencers – indicate the companies face not just a challenge to gain merger approval from the Public Regulation Commission. They’re also seeking wider public support in a process that could immediately go to the state Supreme Court if the commission rejects the proposal.
Image-building a expensive process in utility merger effort
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Image-building a expensive process in utility merger effort
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Avangrid, Inc. (AGR) Q1 2021 Earnings Call Transcript Motley Fool Transcribers © The Motley Fool Logo of jester cap with thought bubble.
Avangrid, Inc. (NYSE: AGR)
Operator
Good day and thank you for standing by. And welcome to the AVANGRID First Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers presentation, there will be a question-and-answer session. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Patricia Cosgel, Vice President of Investor Relations and Shareholder Services. Please go ahead.SPONSORED:
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