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Sorel Liqueur Relaunches This Summer

Sorel Liqueur Relaunches This Summer NEW YORK, N.Y. Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the Uncle Nearest Venture Fund. The recently established $50 million fund is intended to help Black-owned companies achieve their goals in the competitive spirits market. Based on a centuries-old elixir, the hibiscus-based liqueur is expertly hand crafted in small batches using Moroccan hibiscus, Brazilian clove, Indonesian cassia, Nigerian ginger, Indonesian nutmeg, pure cane sugar, and organic grain alcohol. “Across the African diaspora, there’s an ancestral memory of ‘The Red Drink ” says Sorel creator, Jackie Summers. “As part of the Transatlantic slave trade, the knowledge of this drink and its medicinal properties traveled alongside enslaved Africans to the Americas. This infusion of capital will help us tell a story of perseverance that’s over 500 years old.”

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