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‘Jive’ is coming back to the market
When the Vazhakulam Agro and Fruit Processing Company Ltd (VAFPCL) was formed for sustainable income generation two decades ago, farmers in Ernakulam had high hopes.
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| A+A A- By Express News Service
KOCHI: When the Vazhakulam Agro and Fruit Processing Company Ltd (VAFPCL) was formed for sustainable income generation two decades ago, farmers in Ernakulam had high hopes. Soon, ‘Jive’, a brand of products launched under the collective, became a household name across the state. Despite providing natural varieties of juices and jams, the company eventually closed down over legal issues. However, the revival package of the state Agriculture Department has encouraged a comeback for the indigenous brand which will be releasing a new range of products and services.